Insight
As a leading global brand of power tools used for domestic and commercial applications, Black+Decker wanted to create greater awareness among DIY enthusiasts of their ingenious range of Autoselect® tools – focusing on how the products achieve the best result every time.

Idea
A stylised, short animated film showcasing the Autoselect® technology and an app concept was created for our client. 

In leading home improvement stores beacon technology alerts customers with a push notification of an exclusive promotional app. Free branded iPhone cases are placed at POS or on product shelves. The case transforms customers iPhones into a Black+Decker product once assembled. A digital addition to the Autoselect® range to assist those weekend DIY chores.

Results
The film features on the Black+Decker website and continues to drive DIY-ers to purchase a power tool that actually helps you to achieve the desired result. The client was impressed and plans for a DIY tool app is on the horizon.