Jane Hauldren
HEAD OF CREATIVE AND PRODUCTION | BRAND MARKETING

Professional Summary
A seasoned brand and marketing leader with a proven track record of building, managing and scaling high-performing multidisciplinary creative teams. With fifteen years in senior leadership roles, I have consistently driven creative excellence, operational efficiency and seamless project delivery across integrated brand marketing, digital and through-the-line campaigns. Strategic, results-focused and process-driven, I thrive on fostering collaboration between internal stakeholders, clients and creative teams to deliver outstanding outcomes.

I excel in fast-paced environments, leading complex creative projects from concept to completion while upholding brand integrity and surpassing business goals. With a deep commitment to sustainability, diversity and continuous improvement, I lead by example, staying ahead of industry trends to deliver impactful, forward-thinking creative solutions that elevate brands and captivate audiences.

Notable Brands & Sector Experience
Extensive experience working with global brands and high-profile clients across diverse industries, including:
• Media & Technology: Apple, Samsung, BBC, Sky, Intel
• Finance & Advisory: Barclays, Halifax, The Global Fund
• Retail & Hospitality: Argos, Habitat, Aldi, Whitbread, ZIP, Hub, Premier Inn & Restaurants
• Property & Legal: Commercial property, English Heritage, Eurotunnel
• Health & Social Impact: NHS, Amnesty International, Gibraltar FA

Core Competencies
• Brand Strategy and Identity | Brand Architecture and Positioning
• Marketing Campaigns | Cross-Channel Communications | Digital and Social Strategy
• Customer Insight and Journey Mapping | Commercial Acumen
• Leadership and Team Development | Cross-functional Collaboration
• Experience Design | Visual and Verbal Storytelling | Content Strategy
• Employer Branding | DEI and Sustainability Messaging

Technical Skills
• Design | Creative: Adobe Creative Suite, Figma
• Project Management: Monday.com, Trello, Float
• Collaboration | Strategy: Miro, HeyOrca, Office 365

Key Achievements
• 15 Prestigious Industry Awards, including multiple Business Traveller Awards for Best Hotel Brand
• Led award-winning integrated campaigns recognised by The Drum, B2B Marketing Awards and IVCA
• D&AD Wood Pencil Winner – Environmental Design & Architecture
• Recognised for outstanding leadership, achieving 100% positive feedback in Whitbread’s internal recognition survey

Professional Experience
Whitbread
Head of Brand Creative and Production 09/2020 – Present
• Led, managed and mentored a team of seven creatives, driving execution of high-impact communications.
• Spearheaded operational excellence, improving efficiency and scalability across creative departments.
• Built and maintained strategic cross-functional relationships, ensuring seamless collaboration and alignment.
• Produced multi-channel marketing campaigns, maximising reach, engagement and ROI.
• Acted as senior brand guardian, ensuring cohesive visual and verbal identity across all touchpoints and partnerships.

Senior Design Manager | Brand Marketing 10/2016 – 08/2020
• Championed bold creative thinking across all brand communications, aligning with strategic business goals.
• Worked closely with internal insights to develop customer personas and journey-led content strategies.
• Strengthened brand awareness and drove revenue growth through impactful marketing initiatives.
• Led high-level stakeholder meetings, effectively communicating strategic creative direction.
• Delivered business-wide brand guidelines and campaign toolkits to support consistency and activation.

Previous Roles
Senior Digital Art Director Blackbridge Communications 09/2015 – 08/2016
Senior Digital Art Director The Maverick Group 04/2011 – 07/2015
Senior Digital Art Director Engage Works 01/2011 – 03/2011
Marketing Specialist Apple 05/2010 – 12/2010
Senior Digital Art Director Cheil Worldwide 08/2009 – 02/2010
Digital Art Director Boy Meets Girl, Euro RSCG, Imagination

Awards
2019/20/21/22/23/24: Best Business Hotel Brand | Business Traveller Awards
2019/20/21/22/23/24: Best Budget Hotel Brand | Business Traveller Awards
2019: Certificate of Excellence & Travellers' Choice Awards | TripAdvisor
2015: Champions for Youth Award | Youth Oskar Awards
2015: Corporate Responsibility Excellence | Peer Awards
2015: Europe’s Leading Tourist Attraction | World Travel Awards
2014: Gold Award for Internal Digital Media | IVCA Awards
2014: Best PR Communication | B2B Marketing Awards
2014: Grand Prix Overall Winner | The Drum
2014: Integrated Strategy of the Year Award | The Drum
2014: Gold Award for Internal Digital Media | IVCA Awards
2013: Award of Excellence | CIE Tours International
2013: Quality Badge | Council for Learning Outside the Classroom
2003: Outstanding Achievement | THEA Awards
2001: Design for Leisure and Environmental Design & Architecture | D&AD Wood Pencil

Education & Qualifications
The Royal College of Art Master of Arts in Applied Arts
Manchester Metropolitan University Bachelor of Arts in 3D Design
University for the Creative Arts Diploma, Foundation Studies

Microsoft Office 365 Change Management / Business Transformation
DoubleClick Advertiser Blog, Bid Manager, Campaign Manager, Rich Media and Search Fundamentals.