Insight
In January 2007 at The UEFA Congress, Gibraltar Football Association had 45 votes against and failed to become a full member. Our task was to create a powerful 360 integrated campaign and get Gibraltar national football team to be accepted by the UEFA congress.

Idea
We produced a fully integrated 360 campaign called ‘Team 54 | We’re Ready’ to target the existing 53 National Football Associations and the world’s sports media, across multiple channels in 43 languages.

Impact
An audience reach of 2 billion plus global press and TV coverage. On 24/05/13, 51 nations voted ‘yes’, and the Gibraltar Football Association is now UEFA’s 54th member.

The campaign won us the 'Grand Prix Overall Winner 2014' and 'Integrated Strategy of the Year 2014' at the Drum Marketing Awards, and 'Gold Award for Best Public Relations Communications 2014' at the IVCA Awards. So we scored too.

www.youtube.com/user/GFATeam54

www.facebook.com/GFATeam54/