A bedtime story to help our little guests get off to sleep. 

Issue
Premier Inn has been proudly supporting the incredible Great Ormond Street Hospital charity (GOSH) since 2012. Since then, we pledged to raise £7.5 million towards a brand-new medical facility at the hospital. Officially opened by HRH, The Princess of Wales in January 2018 and named in honour of partnership, the Premier Inn Clinical Building has meant children have been able to move out of old facilities into new. Plus, parents can stay comfortably with their child overnight.

Insight
There are many benefits to bedtime stories. Not just limited to creating magical memories and forming part of a routine to help children nod off, bedtime stories are proven to help foster a bond between parents and children, lower kids’ stress levels and reinforce their literacy skills and mastery of language.

Idea
In collaboration with GOSH, we created a bedtime story to help get our smaller guests off to sleep at night. We wrote, illustrated and published our very own Premier Inn digital and print storybook – ‘Wishing on a Star’ – that tells the story of a little girl named Mona who dreams of going to space.

The book also came with a bespoke ‘Wishing on a Star’ torch, that worked alongside the story page by page.

Impact
250,000 books were published and distributed across our 800+ hotels. We were also able to give some of the books to schools across the UK.