Premier Inn’s Barry Island hotel located where the show is filmed is renamed in honour of the famous TV show ‘Gavin & Stacey.

Issue
With the hotly anticipated ‘Gavin & Stacey Christmas Special’ returning to our TV screens, we noticed that over the years, guests have visited our Premier Inn Barry Island hotel from as far and wide as China and even Hawaii, swapping Sunset Beach for Barry Beach.

Insight
Bookings at the hotel have seen an increase thanks to guests flocking to the area to try and get a glimpse of Nessa and Stacey hometown and the famous stars that play them.

Idea
Fans of the show will recognise the iconic catchphrase “What’s occurring…?” made famous by writer Ruth Jones’ character Nessa. So, we thought it was only fitting that our Barry Island Premier Inn had a little rebrand ahead of Gavin and Stacey: The Finale on Christmas Day, changing its name to ‘What’s Occur-Inn’.

A fitting tribute to a series that’s captured hearts across the nation, guests can now fully immerse themselves in Gavin & Stacey’s world, by staying in a hotel that’s truly part of the action.

Impact
Nothing short of a Barry-style celebration, our hotel had the honour of being ‘opened by a ‘knock-off Nessa’ lookalike, who in true Nessa fashion had a nap while she was on her shift and then clocked off for a spin around town in Dave’s Coaches. Guests, team members and locals every second of the festive buzz.

Just when we thought our Premier Inn What’s Occur-Inn campaign couldn’t get any better JAMES CORDEN himself chats about it on the BBC Radio 2 Breakfast Show! We only made the Gavin & Stacey cast WhatsApp group 72Point 🤯