Statistically significant.

Issue
Display banner advertising is often the last thing to be addressed in a media campaign. But just because the spaces are often tiny, it doesn’t mean their impact or cut-through have to be.

Insight
Any medium can push your message effectively – when the thinking, targeting and execution are potent enough.

Idea
We turned things on their head. We made a suite of programmatic banners the hero medium. Instead of merely back-fitting and squeezing existing assets into these challenging spaces, we gave them a life of their own. With a simple, single-minded message, an attention to detail and a full shoot, we created banners that looked clean and uncluttered.

​​​​Impact
These simple, well-executed campaign banners had a healthy ROI and overall impact, prompting an increase in click-throughs compared to previous banner campaigns.

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