Bringing to life our ‘warm welcome’ through our integrated ground floor and lighting.

Issue
Often our guests feel confused about where and what facilities are available for them to use at our hotels. This is highlighted in our current integrated ground floor model. The blueprint is a progressive, new model for all our new builds and in the future will be repurposed across all our existing hotels. The design caters to everyone’s needs – eating, socialising, checking in, working and lounging.

Insight
People desire choice, flexibility and the freedom to choose where they spend their time outside of their bedrooms – working, relaxing, chilling, eating and socialising.

Idea
We wanted to create a warm, vibrant space where guests feel welcome and enjoy spending time. We seamlessly integrated our food and drink offering into the experience, enhancing both their days and nights during their stay with us.

Utilising our brand colour palette, we will create a harmonious light, mood and messaging installation. An extension of our warm welcome, it will create a homely, familiar and comfortable space that our guests will feel immersed in.

Designed in a handwritten style to give a warm, human look and feel, we were holistic in our approach regarding our carbon footprint. Company Neonplus create low voltage neon products with an 80% reduced running costs vs traditional neon.

Impact
The desired behaviour is our guests spend more time in our hotels. Through the space we have orchestrated, the lighting effect will welcome, energise and relax.