Insight
Entering its eighth decade of legendary heritage, our task was to create an exciting social campaign idea to help celebrate the latest Jeep model.

Idea
Søken (Norwegian for Quest)
‘A search or pursuit made in order to find or obtain something’.

Max and Tom Chilton (British racing drivers) are documented over a route from Nordkapp, Norway, to Cape Agulhas, South Africa. The journey will take them through 19 countries, over 17,000km, and attempt a Guinness world record. The Cape to Cape 'Søken' quest will utilise every piece of state-of-the-art technology and be shared via social media.

Impact
Jeep have embraced the idea and it is a work in progress.