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Food Cycle BTL Fundraising Campaign 'Enabling a Charity'
Insight
FoodCycle – an award-winning charity serving nutritious, tasty meals to vulnerable people – required urgent funding from NESTA to expand food preparation hubs, increase awareness and recruit additional volunteers.
Idea
A vibrant animated film conveyed how FoodCycle relies on donations of food, money, equipment, volunteers and kitchen space to provide its service.
Impact
£150,000 was received from NESTA – and we subsequently created a brand new website as well as creating some engaging fundraising initiatives.