An attractive, posts-summer 'offer' to lift spirits and inspire our guests.

Issue
To continue to support our soft trading performance, amid a challenging year and another not so amazing British summer, we need a tactical campaign to promote and encourage bookings at a time when people are needing a break. 

Insight
With people heading back to work and school in September, plus the cost-of-living crisis still in full swing, it’s important that the sentiment of the campaign culturally, seasonally and emotionally aligns with the majority of the nation. Heading ‘back to reality’ after summer and the colder months looming, it’s the perfect time to lift the spirits and inspire. Guests are looking for (and needing), a great value break more than ever, so a bold and impactful key message will encourage guests to book.

Idea
Over 1 million rooms at £45 & under

We launched an impactful and attractive ‘offer’ that would stand out in amongst a host of ‘end of summer savings’ from competitors. As we’re not discounting prices or promoting a sale, we instead used our existing pricing / availability to drive both Leisure and Business bookings. A multi-channel campaign included email, website, social, affiliates, programmatic, meta, push notifications and radio.

Impact
Launching September 2024 – watch this space.