Insight
Go Native are a worldwide provider of luxury service apartments, who wanted to introduce a concept of ‘the neighbourhood’ and how they are perfectly positioned to provide customers with ‘local knowledge’ before and during their holiday/business trip using social platforms.

Idea
To support an integrated campaign, an app concept was conceived and prototyped in keeping with the campaign message ‘Neighbourhood Included’. Guests are guided to the app store via a QR code printed in the welcome pack. A multi-function app that utilises the power of GPS to locate nearby services: coffee shops, dry cleaners, restaurants, theatres, ATMs within the neighbourhood. An open camera pushes photos to be shared instantly to social sites.

Impact
gonative.com launched in 2014 – a branded innovative, fully functioning e-commerce tool. An app is planned for release in 2016.

www.gonative.com