Insight
The Gateway Clinic is a specialist acupuncture centre. Due to the controversial treatments and the run down premises, an annual scrutiny report must take place. I was asked to help with the rescue operation. 

Idea
A cleansing makeover of the clinic was undertaken and the interior was lifted on a tiny budget. I asked some of my creative friends to come together to assist in creating a seat belt and helmet awareness campaign - which we shot and branded especially for the clinic.

Impact
The HRH Prince of Wales awarded the Gateway Clinic with the NHS 'Best Survival Clinic 2010'.