Insight
Jeep is a brand of American cars owned by Fiat Chrysler. Production started in 1941 for the military, making them the oldest four-wheel drive mass-production vehicles. Our task was to create a visually stunning website which was easy to navigate, informative, strong in heritage and unmistakably ‘Jeep’.

Idea
Our creative proposition was 'Jeep Rules Apply'. Why? In Jeep, nature, man and machine combine gloriously to give drivers the ultimate off-road driving experience. The seasons, weather and contextual camouflage supported the visuals of the site to create a rich and impactful look and feel.   

Impact
The work was well received with immediate sign-off. Our highly creative approach provided Jeep with a look and feel that inspired consequent microsite and banner campaigns. The site was live for 4 years with an average 20% increase of return visits.

www.jeep.co.uk