Small adjustments, big impact.

Issue
SEO is a slow burner. It can take months to reap the success from an optimised restaurant page. But this long game is more than worth the wait.

Insight
Robust investment in SEO isn’t a nice-to-have approach, it’s a must-have. To be seen and heard above the competition and to truly excel to maximum potential across digital landscapes, SEO needs to be part of every marketer’s tool kit.

With experts and a sophisticated, yet beautifully simple formula – gone are the days of keyword cramming – SEO can create major business results, when executed effectively. Such as a boost in brand awareness, competitive page rankings on search engines, increased market authority and much more.

Idea
Committed to making our pages work harder organically, we regrouped at the end of FY22 to revise and strengthen our strategy. We wanted to disrupt the boundaries and take our application to the next level – utilising proven methods, as well as new ones.

From more page deliveries to applying the expertise of key working groups, our digital transformation story this financial year is one that’s filled with innovation. Between end-to-end optimisations and harnessing opportunities across existing pages, our copy has enhanced customer journeys, and grown site traffic exponentially.

Impact
As a result of our inbound efforts with SEO in FY22, we saw a 68% increase in organic bookings at our restaurants. Across our whole channel mix, organic search was responsible for 24% of all page visits and 20% of all restaurant bookings.