From overnight stops for work to weekend breaks with family and friends, our ads show that whatever the occasion, our hotels are always a great place to start.

Issue
With a no. 1 ranking on the YouGov BrandIndex 2017, Premier Inn already scores highly with consumers. Our mission now is to become the best-loved hotel chain the world over.

Insight
Nobody visits a Premier Inn just to spend time in our comfy rooms. A Premier Inn stay is part of a bigger purpose – from important business meetings, to sporting events, romantic breaks and family occasions.

Idea
Let’s dramatise this humble truth and remind people that, wherever they're going, Premier Inn is always "a great place to start".

Impact
Over the duration of our eight-week campaigns, we saw an average increase in revenue of 21%.