JANE HAULDREN
Head of Creative and Production | Brand Marketing | Brand Guardian
Professional Summary
A results-driven senior leader with over 15 years of experience leading integrated brand marketing, digital campaigns and innovative design solutions. I have expertise in creative direction, brand strategy, visual design and UX/UI design, focusing on delivering high-impact, brand-centric work that engages audiences and drives measurable business outcomes across multiple channels. Skilled in team leadership, I build and manage high-performing creative teams, fostering seamless collaboration between designers, copywriters, marketers and cross-functional partners to ensure alignment with business goals.
I am experienced in brand development and content strategy, overseeing the complete creative process from concept through execution, ensuring projects are delivered on time and to the highest standards of quality and efficiency. Adept at balancing strategic creative leadership with hands-on execution, I thrive in dynamic, fast-paced environments where creativity, innovation and operational excellence intersect to drive impactful business results.
Notable Brands & Sector Experience
Media & Technology: Apple, Samsung, BBC, BSkyB, Intel
Finance & Advisory: Barclays, Halifax, The Global Fund
Retail & Hospitality: Argos, Habitat, Aldi, Whitbread, ZIP, Hub, Premier Inn & Restaurants
Heritage & Infrastructure: English Heritage, Eurotunnel
Health & Social Impact: NHS, Amnesty International, Gibraltar FA
Core Competencies
• Creative Leadership & Team Development
• Brand Strategy & Identity
• Integrated Campaigns (Digital, Print, Experiential)
• Cross-Functional Collaboration & Stakeholder Engagement
• Customer-Centric Experience & Content Design
• Creative Workflow Optimisation
• Data-Informed Decision Making
Key Qualifications & Experience
• 15+ years of senior leadership experience driving brand growth, innovative campaigns and team success.
• Expertise in building and leading cross-functional teams, cultivating collaboration across all levels of an organisation.
• Proven success in managing multi-channel marketing campaigns that drive measurable business impact.
• Strong leadership style that inspires creativity, fosters continuous improvement and aligns teams with brand vision and objectives.
• Advanced knowledge of Adobe Creative Suite and project management platforms.
• Effective interpersonal communicator with exceptional verbal and written communication skills.
Key Achievements
12 Industry Awards: Recognised by The Drum, D&AD and IVCA for creative excellence.
17 Hotel Brand Awards: Recognised by TripAdvisor and Traveller Awards.
100% Positive Feedback: Whitbread’s annual employee survey praised my leadership and team management skills.
Professional Experience
Whitbread Premier Inn, Hub, ZIP and Restaurants
Head of Creative and Production 09/2020 – Present
• Led, managed and mentored a team of seven creatives, driving the execution of high-impact communications.
• Spearheaded operational excellence, improving efficiency and scalability across cross-functional departments.
• Built strategic stakeholder, cross-functional and partner relationships, ensuring seamless collaboration and alignment.
• Produced multi-channel marketing campaigns, maximising reach, engagement and ROI.
• Served as Senior Brand Guardian, ensuring a consistent tone of voice (TOV) across all touchpoints and providing final creative sign-off.
Senior Design Manager 10/2016 – 08/2020
• Championed bold creative thinking across all brand communications, aligning with strategic business goals.
• Worked closely with internal insights to develop customer personas and journey-led content strategies.
• Strengthened brand awareness and drove revenue growth through impactful marketing initiatives.
• Led high-level stakeholder meetings, effectively communicating strategic creative direction.
• Delivered business-wide brand guidelines and campaign toolkits to support consistency and activation.
Previous Roles
Senior Digital Art Director Blackbridge Communications 09/2015 – 08/2016
Senior Digital Art Director The Maverick Group 04/2011 – 07/2015. Achieved three industry awards.
Senior Digital Art Director Engage Works 01/2011 – 03/2011. Achieved four industry awards.
Senior Digital Art Director Cheil Worldwide 08/2009 – 02/2010. CSR Campaign raised $6 million.
Digital Art Director Imagination, Boymeetsgirl, Euro RSCG & others – 2000 – 2009. Achieved five industry awards.
Education & Qualifications
The Royal College of Art – Master of Arts in Applied Arts
Manchester Metropolitan University – Bachelor of Arts in 3D Design
University for the Creative Arts – Diploma, Foundation Studies
Technical Skills
Design & Creative: Adobe Creative Suite, Figma
Project Management: Monday.com, Trello, Float
Collaboration & Strategy: Miro, HeyOrca, Office 365
Insights & Analytics: YouGov, SEMrush