Increasing face-to-face engagement and conversations with our clients.

Issue
UK Construction Week is a yearly NEC Birmingham event with over 650 exhibitors, covering every facet of the construction industry from BIM and materials, to flooring and roofing. Face-to-face marketing is one of the most powerful and successful marketing tools. And exhibiting is one of the only platforms which allows businesses to interact with prospective customers, in person.

Insight
Exhibition stands draw customers in and allow two-way communication between brands and stand visitors. It was vital that we engaged with potential customers as much as possible, with synergy, engagement and conversation, ensuring our brand left a lasting impression after the interaction was over. With a well-planned strategy, our trade show was an opportunity to extensively expand our company’s customer base and strengthen relationships with our existing customers.

Idea
The aim was to raise our profile and increase brand awareness. Simple and charming with a purpose, the concept was to create interactions that would generate curiosity and conversation. For our exhibit display, we developed high-impact, eye-catching designs that encouraged visitors to actively engage with our products and our brand.

Impact
The exhibition was a notable success, recording a large number of interactions and potential leads. Our presence at the exhibit strengthened our position as a business-focused hotel and as the UK’s leading budget-hotel brand.