When you’re showcasing the hotel room of the future, you need to use the guide of the future. Enter Hubuddy, our little robot friend.

Issue
Hub by Premier Inn is redefining the concept of compact urban hotels. Targeting guests who prioritise design, connectivity and value over sheer room size, these hotels offer an innovative approach to urban stays. However, with so many sleek, space-saving features cleverly hidden throughout the rooms, new guests often miss out on their full potential.

How do we ensure first-time visitors experience all that Hub offers without overwhelming our guests or making them feel lost in the technology?

Insight
Guests at hub by Premier Inn are smart, tech-savvy and value efficiency. However, the compact nature of the rooms means that key features like hidden storage, smart lighting and the tech-enabled desk can easily go unnoticed. We needed a fun, engaging way to introduce guests to these hidden features while reflecting the brand's fresh, modern and accessible vibe.

Idea
Enter Hubuddy, your personal, interactive co-pilot for the hub room experience. We teamed up with Red Bee Creative to create an engaging Infomercial video that welcomes guests to their rooms, offering them a quick and easy rundown of everything they need to know. From lighting controls to the smart desk and in-room entertainment system, Hubuddy helps guests easily unlock their room's full potential.

In the video, Hubuddy greets guests with a warm, friendly demeanour, speaking in an upbeat and approachable tone because we know our guests are just as smart as they are savvy. We wanted the video's tone to reflect that same intelligence and approachability.

Impact
Hubuddy strikes the perfect balance between functionality and warmth, showing guests that Premier Inn isn't afraid to embrace innovation while keeping comfort and convenience at the forefront. By fusing thoughtful design with intuitive technology, Hubuddy enhances the guest experience and ensures visitors can maximise their stay – for a night or a week.

With Hubuddy, Premier Inn stays committed to providing a high-quality, seamless experience while integrating innovative design that reflects the evolving needs of today's travellers.